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Portfolio

The LAB - Senior Content Creator/Writer

 

LAB is a leading, 100% Jamaican, advertising agency in the Caribbean region. We work with the biggest corporate clients including Digicel, JPS, GraceKennedy, Benjamins, St Mary's, NCB and many more. 

 

As part of the newly formed Content Department, we ideate and determine the creative direction of projects, web-series and online/offline campaigns for corporate clients. Feel free to peruse the videos below as an example of some of my work. 

We also hope to tap into the thirst for local Caribbean content. Facilitating and creating podcasts, TV series and films that reflect the people and stories we see in this region.

Typically I'm responsible for ideating, pitch deck writing, script-writing, script supervisor, creative lead on set and guiding the editing process to ensure it meets LAB's high standards. 

My most recent work includes:

Lynk content and social media marketing

NCB Unlocking Dreams

Chillin' Wid Grace (Season Two)

NCB Master Series - Wealth Unlocked

NCB Mortgage Mondays

Sunshine Snacks - Cheese Puffs (Digital)

ECGC Digital Platform Launch

NCB Grant A Wish Christmas Campaign

Berger Trowel-On Tutorial Videos

JPS - Aunty Donna Campaign

GraceKennedy 100 year Anniversary